ART DIRECTOR & BRAND BUILDER
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HALSTON FALL 2018

For Halston’s Fall 2018 collection, I worked with the brand to conceptualize a content photoshoot and re-branding to launch the season. From the first mood board to front-end design, graphics, e-mails, and a social media overhaul, I oversaw the creation and execution of the campaign in its entirety.

 

PHOTO ART DIRECTION

Photography: Sylvie Coles // Production: North 6 // Location: Beverly Hills, CA

 

FRONT END DESIGN

Halston was looking to refresh their homepage design on both web and mobile. Creating a more editorial-centric grid layout, this design places content and product first, while still hinting at the brand’s rich history. The goal was to create additional blocks to advertise sales, highlight product collection pages, and showcase photography front and center.

 

CAMPAIGN EMAILS

The initial campaign launch e-mail to announce the collection, and a sampling of e-mails throughout the season. I created a brand guide and a series of templates to elevate the brand’s look to a luxury level, setting the mark for graphic design and tone for copywriting.