For Halston’s PS19 collection that released in October 2018, I worked with the CCO to & CMO to conceptualize a campaign that would take us through the holiday season and showcase the high-end occasion dressing at the heart of the brand. From the first mood board to location scouting, model casting, video treatment and photography, I was able to introduce Halston’s first ever video elements across social and web with this campaign. On a one-day shoot, we captured enough content for 6 videos, and shot 25 looks on two models - generating content to use over a three month period.
VIDEO CONTENT CREATION
Produced & Edited by TRIBE LA
Produced by TRIBE LA // Edited by Ben Cope
PHOTO ART DIRECTION
Photography: Justin Wilczynski // Production: 7AM // Location: Pour Vous Hollywood