ART DIRECTOR & BRAND BUILDER
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HALSTON HOLIDAY PS19

For Halston’s PS19 collection that released in October 2018, I worked with the CCO to & CMO to conceptualize a campaign that would take us through the holiday season and showcase the high-end occasion dressing at the heart of the brand. From the first mood board to location scouting, model casting, video treatment and photography, I was able to introduce Halston’s first ever video elements across social and web with this campaign. On a one-day shoot, we captured enough content for 6 videos, and shot 25 looks on two models - generating content to use over a three month period.

 

VIDEO CONTENT CREATION

Produced & Edited by TRIBE LA

Old Hollywood Speakeasy: The idea behind the Holiday Campaign was to bring the glamourous Halstonette to life and showcase her as the life of the party. Old Hollywood glamour with a modern twist.

New Year’s Eve: I cast extras to be featured alongside the main models to show a larger than life party in true Halstonette style.

The Masquerade: A sexy take on a Halloween themed Masquerade ball, loosely inspired by L'Esprit de Chanel COCO ad from the 1990’s.

Holiday Luxe: Romantic, lighthearted, and playful to set the tone for the Holiday season.

Produced by TRIBE LA // Edited by Ben Cope

The Icon: To Highlight Halston’s top-selling garment, the Iconic Jumpsuit, this video launched a campaign across social ads & IGTV.

Private Sale: I conceptualized a Black Tie Affair theme for a Private Sale event at Halston.com. Copywriting, direction, and graphics provided.

PHOTO ART DIRECTION

Photography: Justin Wilczynski // Production: 7AM // Location: Pour Vous Hollywood

 

CAMPAIGN EMAILS

 

SOCIAL DESIGN + IGTV