CONTENT ART DIRECTION
For Haute’s PF18 Summer Collection, the concept was to head poolside in true Slim Aaron’s style. I worked with Haute’s Creative Director and the brand’s CMO to develop the direction and deck for the shoot, provided on set art direction including prop guidance and set design, post-shoot selects, and retouching notes. In addition to content ideation and exectution, I also was responsible for graphic asset execution across social and web/mobile design.
Photography by Ben Cope // . Production by TribeLA // Location: Beverly Hills, CA
I designed templates and wrote copy to be used across the season and implemented by myself and freelance graphic designers.
I provided on-set art direction for Haute’s PF18 E-Commerce Photography, post-shoot selects, and cropping for HauteHippie.com.