ART DIRECTOR & BRAND BUILDER
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JAKIMAC V-DAY 2017

For JAKIMAC’s 2017 Valentine’s Day Campaign, I provided the brand with campaign development and execution. The theme was “Love Yourself”, promoting self-love and embracing your sexier side. From concept to input across JAKIMAC web, mobile, and social, the campaign brought in revenue 40% higher than the previous year.

 

PHOTO ART DIRECTION

Photography by Caitlainne Guerreri // Production Baer Bronx // Location: Hollywood Proper Residences

 

SOCIAL DESIGN

I created an instagram feed for the brand using the above content and third-party content. In addition, supplemental header & post assets for Facebook and Twitter were also implemented.

 

LINESHEET DESIGN

A simple InDesign layout designed to present to wholesale buyers for the season with a Valentine’s Day theme.